Australia's semi-final loss to England garnered an astonishing 7.13 million viewers, setting a new pinnacle in viewership according to research firm OzTAM's records since 2001.

Record-Breaking Viewership:

With Matildas matches sold out months ahead and an anticipated average attendance exceeding 30,000 across 64 matches, the excitement around the tournament is palpable.

Matildas Make Waves:

The previous Women's World Cup in France attracted over 1.1 million fans across 52 matches, averaging an impressive crowd of 21,756.

Global Impact:

New Zealand faced weaker demand, but White Ferns matches still set soccer attendance records despite some games drawing as few as 7,000 fans.

Mixed Fortunes:

Matildas' star Sam Kerr emphasizes the need for increased funding in development and grassroots soccer, shedding light on the funding gap at the foundation of the sport

Funding Challenges:

Following the Matildas' World Cup journey, Australian Prime Minister Anthony Albanese pledges A$200 million to bolster women's sports facilities, with soccer expected to receive significant support.

Government Response

The push for free-to-air broadcasting of women's sporting events gains momentum, addressing concerns of limited access to non-Australian World Cup matches.

Inclusive Broadcasting:

Women's soccer overcomes historical challenges in countries like England, where gender barriers persisted until 1970, while Spain navigates internal disputes impacting their World Cup participation."

Changing Landscapes: